The Canadian telecommunications market continues to experience steady growth as operators focus on network upgrades. A significant portion of their investments has been directed toward LTE infrastructure to meet the increasing consumer demand for mobile data services, alongside further investments in 5G technology. Regulatory initiatives have supported these investment efforts by ensuring operators have access to the necessary spectrum for 5G development. Spectrum in the 600MHz and 3.5GHz bands has already been auctioned, with additional auctions planned through 2024. Notably, in the 3.5GHz band, the regulator allocated 50MHz exclusively for new entrants to foster competition in the wireless market.
Mobile penetration in Canada remains relatively low compared to global standards, providing substantial growth potential. Canada is the world’s second largest country by area, and all that space leaves cell phone coverage stretched pretty thin. Less than 30 percent of Canada’s geographic area is covered by Bell, Rogers, or Telus. Much of the Canadian landscape is sparsely populated, and those areas tend to have less service. However Canadians enjoy extensive LTE and LTE-A infrastructure, with major operators achieving approximately 99% population coverage despite geographical challenges and the remoteness of certain areas. In the 5G segment, Telus and Bell Wireless were early adopters, with Shaw Communications joining the field in May 2018. Currently, operators offer 5G coverage to around 70% of the population.
To promote competition, the government has reserved specific spectrum blocks for new market entrants and restricted agreements among operators that would lead to regional or national spectrum concentration. For instance, about 43% of the spectrum auctioned in the 600MHz band has been set aside for smaller operators to encourage a more competitive market landscape.
One of the most significant developments in promoting competition came from the Rogers–Shaw merger, which led to the divestiture of Freedom Mobile to Quebecor-owned Vidéotron. This move was mandated by regulators to preserve market competitiveness and has positioned Freedom as the fourth national carrier. Under new ownership, Freedom Mobile now benefits from enhanced spectrum holdings and access to national roaming agreements, enabling it to expand its reach beyond traditional strongholds in Ontario, Alberta, and British Columbia. With new pricing strategies and 5G rollout plans, Freedom is emerging as a more formidable alternative to the Big Three, especially in urban markets.
Data from GSMA Intelligence shows that there were 40.44 million cellular mobile connections in Canada at the start of 2024. However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Canada were equivalent to 103.8 percent of the total population in January 2024. The number of mobile connections in Canada increased by 1.8 million (+4.7 percent) between the start of 2023 and the start of 2024.
According the most recent OpenSignal report on Canada: mobile operator Rogers continues to win the most awards, either joint or outright, taking home five total wins. Not only does Rogers win both national awards for consistency, Reliability Experience and Consistent Quality, it also does well regionally, topping the leaderboard for Consistent Quality and Reliability Experience in five and six provinces, respectively.
In terms of awards won, Bell is hot on Rogers’ heels, just one total win separates the two. Bell performs especially well for the two coverage metrics, both nationally and regionally. Bell is a joint winner for Coverage Experience in all seven regions examined and shares the top spot for Availability in all but British Columbia. Telus wins two awards this time around, both joint victories with Bell, and performs well regionally for Games Experience, Download Speed Experience and Coverage Experience.
Bell has Canada’s largest 4G network, meaning customers are unlikely to fall back to 3G coverage.
Most of Bell’s coverage focuses on Canada’s major urban centres: every big city in the country is blanketed by the network. Alberta and Saskatchewan are particularly well-represented by Bell’s coverage.
Outside of their cell phone network, Bell also has customers covered with more than 4,000 Wifi hotspots across the country. The company’s wireless signal can be found in every province, although more remote areas have little to no coverage.
Bell Canada uses the 20–80 MHz and 10–100 MHz bands for its 5G network. Bell 5G+ is Bell's next-generation 5G network, which uses the 3500 MHz spectrum. Bell 5G+ is available to over 51% of the Canadian population and is expected to be fully deployed in the coming years. Bell claims that its 5G network is the fastest in Canada, with average download speeds of 158.7 Mbps.
Rogers’ network covers less than 20% of Canada by area but but reaches 97 percent of the country’s population, thanks to prominent placement in all major urban centres. Its biggest weak point is its limited coverage in the country’s less densely populated provinces, namely the Maritimes and the Territories.
Rogers Communications launched Canada's first 5G network in January 2020, initially deploying in major cities such as Vancouver, Toronto, Ottawa, and Montreal. Partnering with Ericsson, Rogers has since expanded its 5G coverage to over 2,200 communities, reaching 31 million Canadians and providing more coverage than any other 5G network in the country. In December 2020, Rogers began rolling out its standalone (SA) 5G core network in select markets, enhancing network capabilities and performance. By March 2022, it claimed the first commercial 5G SA launch in Canada.
The company has also been at the forefront of technological advancements, conducting the first successful test of 5G network slicing in Canada in early 2023, with plans for commercial deployment to support various applications.
Rogers utilizes a range of frequency bands for its 5G services, including 600MHz (n71), 2.5GHz (n41), and 3.5GHz (n78), to balance coverage and capacity. In June 2022, the company activated its 3500MHz 5G services, further enhancing network performance. Additionally, in November 2023, Rogers secured nationwide 3.8GHz spectrum in Canada's third 5G spectrum auction, positioning the company for future network enhancements.
The company's commitment to expanding and enhancing its 5G network underscores its dedication to providing Canadians with reliable and advanced wireless services. Rogers said it has invested over CAD 40 billion in its networks over the last decade, including CAD 4 billion in capital investments in 2024.
Many Canadians may not realize that Bell and Telus use the same cell phone towers across the country. That means Telus’ coverage also reaches every province, every urban area in Canada, and 99% of the population.
Telus’ Mobility network typically performs slightly faster than Bell’s, so Telus has a reputation for reliability. Telus covers 28.8% of Canada by area –the same as Bell and nearly 10 percent higher than Rogers.
Telus launched its 5G network in 2020 and has since expanded coverage to major markets like Vancouver, Calgary, Toronto, and Montreal. The company has partnered with Nokia, Ericsson, and Samsung to build its 5G infrastructure. Telus’ 5G Standalone (SA) network, introduced in 2023, offers enhanced speeds, reduced latency, and new opportunities for smart city applications and IoT solutions.
Canada’s mobile operators are working tirelessly to expand and improve their networks, with a significant focus on 5G technology. Rogers, Bell, and Telus lead the market in terms of coverage and technological advancements, while smaller operators like Freedom Mobile and Videotron provide competitive alternatives in select regions. As 5G continues to evolve, Canadians can look forward to faster speeds, more reliable connections, and innovative applications that enhance everyday life
Related Posts:
- Operator Watch Blog: GenAI at Telus
- Operator Watch Blog: Canadians to get 5G Upgrade after conclusion of 3.5 GHz Spectrum Auction
